Tokyo Disney Resort, Tokyo Japan
Back in 1997 at Disney Imagineering, Eddie's assignment was to create a "last chance" retail experience adjoining the rail station at Disney's Tokyo Resort. His team had proposed Disney based themes drawn from the parks, but they had all been rejected by the management and the team was left with few options. In desperation, Sotto suggested to his team the notion theming the project to work with the station rather than the parks. He proposed using the theme of "The Golden age of Luxury travel" but on a mega scale, obvious and fun.
The team thought Eddie was insane by suggesting a massive designer suitcase to pose as the store. Back in California, the idea took shape. Management loved the concept once they saw how intuitive it was to the guest, as the super-sized departments made finding things like candy obvious and fun. "Bon Voyage" lets us all "stowaway" in a massive piece of designer luggage to find those last minute gifts. Hugely successful, this intuitively designed space beat out all the other facilities it's first year to be the highest grossing store per square foot in all of Japan. Our design partner was COLAB Architects.