EPCOT Center. Walt Disney World
When asking people what they would most like to experience about Space, the "launch" was high on the list. Sotto's concept development studio set out to deliver that as first priority, as that is where the "wow" would be. They set out to create a ride system to duplicate the extended G-forces of a real Space Shuttle launch and give that experience to the guest. The ride system had to be unique, yet accurate to the Space Shuttle. That meant facing heavenward experiencing those same G forces. Pitched on the floor outside of Imagineering President Marty Sklar's office, Eddie laid on his back pretending to steer and barking commands, in a demonstration of how unique flying the craft would be. Marty liked the new approach and approved the concept studio team to build a mock Capsule that Disney CEO Michael Eisner experienced, then he too on his back, "green lit" the project. The rest is history. The Imagineering team went on to produce an attraction that won and IDEa Award for it's outstanding design. Architecture by COLAB.