Wynn Resort, Las Vegas
Las Vegas legend Steve Wynn tapped SottoStudios to create a "wow" retail and showroom experience that would present a Ferrari as fine art. "Shadowboxes" embrace each car and even the draperies change to boldly compliment the paint scheme.
So impressive, Wynn charged 10 dollars admission, and it's the most successful Ferrari dealership in America since it opened at the Wynn Resort in Las Vegas. The adjoining Retail store was a joint design collaboration between Ferrari and our studio to seamlessly blend with the dealership. Our partner of choice was COLAB Architects.