Wynn Resort, Las Vegas
Las Vegas legend Steve Wynn tapped SottoStudios to create a "wow" retail and showroom experience that would present a Ferrari as fine art. "Shadowboxes" embrace each car and even the draperies change to boldly compliment the paint scheme.
Developing a design that at once honors Ferrari's brand and Wynn's sense of style was no easy task. In the end, we were able to deliver a "new classic" that both parties loved, and so did the public.
So impressive, Wynn charged 10 dollars admission, and it's the most successful Ferrari dealership in America since it opened at the Wynn Resort in Las Vegas. The adjoining Retail store was a joint design collaboration between Ferrari and our studio to seamlessly blend with the dealership. Our partner of choice was COLAB Architects.