Los Angeles, CA
We were brought in by automotive visionary Beau Boeckmann to help Galpin Motors reinvent the retail process of customizing cars. To go beyond the "Pep Boys" experience and really make a statement. We looked at the apparel, the graphics, the existing experience of this type of store and questioned everything. With Beau, we fueled the space with the same passion it's owners have for their work. The "toys" in this store are fun to touch and you feel confident that you can mix and match your own ride. We didn't sell rims, we had a "wall of wheels."
Every aisle had it's own identity. Galpin has a rich legacy so we graphically embraced that to help them tell their story. The environment was so visually compelling, it's not surprising that MTV Networks adopted Galpin as the new home for Pimp My Ride. We are proud to support Beau and the entire Galpin organization.