LAS VEGAS, NV
Problem. How do you compete with the graphic confusion on the Vegas strip? Go the other way. Planet Hollywood is a world of media, so appropriately, we worked with Colab Architects to "re-skin" an aging Aladdin hotel into a low resolution media ribbon wall using bold color to stand out from the crowd, then allowed the LED signage above the doors to draw you in. If everything wants attention, nothing gets attention. The stills blow give a sense of it's bold exterior today.