Sotto in Italian translates to mean "beneath" or "under", and that's where our process begins. Everything we do, be it a logo or a loggia, is built on a story using the depth of detail to immerse you in an emotion. We start below the surface with a feeling and build on the compelling qualities that resonate with the audience and design from there. We "channel" our clients with research to really experience the thing we're developing from the inside out. Start with "wow" and work backwards from that first impression. We believe in bringing minds together from marketing and product development to collaborate in building brands and products that are seamlessly messaged and developed. It's that yen for experiential harmony that drives us. We can think it, strategize it, market it, and even prototype it and finally build it. This process of solving can be applied to the many disciplines you see listed, and if you don't see what suits you, ask us.
The How of Wow! As much as we like to begin with the "Wow", there is a pragmatic process that we follow to achieve that result. This brief video "The How of Wow" gives you a glimpse of our design process. You'll want to know the "what, the why and the wow" of the project long before the architecture takes place. We tend to dig deeper before pen hits paper, Depending on your project’s needs, we “cast” the right team to get you there. This can be a “turn-key” production, collaborating with an architect or developer, or us bringing in our own. We can bring in estimating as a second opinion, or source specialty vendors. We can produce pre-visualization in 3D or as a video. You name it. If you are in the formative stages, we can assist with the "visioneering," by laying the groundwork for programming the project or product development. Within that is a process that makes the intangible real.
SottoStudios has many projects that are highly confidential and as proud as we are of them, they must remain that way. Most of our workload ranges from entertainment, brand development and product design, to high end custom residential work, or proprietary technology development. If necessary, we can provide a mutual NDA to discuss your needs and provide examples of specific services and perhaps share more in a confidential environment.
All "hard fun" as we like to call it. We are showing what we can to illustrate how we solve for our clients, and how we can hopefully solve for you.
Operational Expertise / Industrial Engineering