Times Square, NYC
Another Times Square attraction is "Rise", also initially developed for Pepsi. Another "Thrillboard" attraction (Ride and LED Billboard combined), this observation and free fall ride is woven into a massive conical LED skyscraper sculpture. Guests board weather protected "Pods" with on-board Audio systems synched to the experience and the sign. The "Pods" can also tilt 19 degrees for added thrill. Now any brand that wants to sponsor the sign can become the "must do" experience in Times Square or any metropolitan city.