SOTTOSTUDIOS
EXPERIENTIAL SOLUTIONS
P3 Pepsi project. Imagine a giant Cup of Pepsi as an interactive LED Billboard with a rollercoaster embedded in it. We call it a Thrillboard!
Climbing interactive LED billboards is the only way to explore and conquer Times Square! Grand entry court of P3.
"P3" Pepsi Entertainment Center
Times Square, NYC
We are out to reimagine downtown in a new and experiential way. The same could be done in a mall. Beyond digital signage and brand awareness is what you do there. The Pepsi Sphere comes to life as a thrill ride, dominating Times Square as a "Thrillboard" - a billboard you can ride. We’ve also expressed this as a tower. VIDEO HERE. Part of the ride experience included getting your picture taken with your own name in lights as the graphics on the billboard respond to you. A Sottostudios innovation. Inside the dynamic LED sphere is the Gatorade Skycourt capping 3 stories of indoor entertainment. Imagine personally climbing a Times Square interactive billboard! Designed by Colab Architects and SottoStudios for the Bulldog NY agency, this location based brand experience featured many unique attractions. What can we do for you?
Rooftop features a clear half court and rollercoaster.
