Times Square, NYC
The Pepsi sphere comes to life, dominating Times Square as a "Thrillboard" - a billboard you can ride. Part of the ride experience included getting your picture taken with your own name in lights as the graphics on the billboard respond to you. A Sottostudios innovation. Inside the dynamic LED sphere is the Gatorade Skycourt capping 3 stories of indoor entertainment. Imagine personally climbing a Times Square interactive billboard! Designed by Colab Architects and SottoStudios for the Bulldog NY agency, this location based brand experience featured many unique attractions.