Back on the farm after 30 years.
Eddie Sotto began his design career at Knott's Berry Farm in 1979 as an assistant project designer. His first ride design and production was the successful "Soap Box Racer" and created some of the thematic structures and iconic character Clock for "Camp Snoopy." It was a great thrill to return decades later to produce a conceptual presentation and analysis for a remodel of the historic "Knott's Chicken Dinner Restaurant."
Recommendations, sketches and images samples, graphic designs, plans and market trends, even historical providence went into a slide presentation. Everything matters. Here are just a few random slides to give you a sense of the extent to which we delved into the project. We tend to be ambitious and throw the net wide to capture the vision and then rein in some of the inspiration with the client based on what they can execute in the time and budget they have. The reason we do this is that the best ideas need to get on the table and usually they can be executed in a more modest way and still retain their power. At times, the client goes with the full vision. If you never see "the wow," how can you achieve it? Many of those suggestions were adopted by the in-house team that executed the final remodel. Happy to have had a part in the inspiration.
Telling the historic story one room at a time.
Truth be told, Knott's Chicken Dinner Restaurant began as roadside berry stand that grew into a dining phenomenon during the great depression. Served on her wedding china to make bit more money, Cordelia Knott prepared her famous fried chicken in their humble home, which still stands today inside the restaurant. We wanted to bring guests into that story and let them experience the sense of family in a recreation of the Knott home. SottoStudios would love to do the same for your brand or your story. Everything matters!