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EXPERIENTIAL SOLUTIONS

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Herbie Ryman 1988, always teaching.

At WED Imagineering I had the honor of working with Disney legend Herb Ryman when heading up our Disneyland Paris Main Street design team. I was looking for talent to help visualize the project and Marty Sklar arranged to bring  the now retired Ryman back into the company to help out this young producer. I had met Herb working for industry legend Gary Goddard a few years earlier, and knew of his ability to illustrate an idea like no one else. After all, he had done the original rendering that sold Disneyland, I was hoping he could help sell this new vision of the 1920's themed Main Street for Paris. Sklar warned me that he may not be very productive, but I learned that listening to him and spending time developing a relationship was the key to Herb finding a reason to enjoy the project. And he did, and produced many great things, the best being our friendship. We enjoyed each other very much. He taught me so much that goes beyond the art, but in fact, the "why" of art.  Although he turned in some amazing pieces, his health was in decline and our time was cut short. He brought me along to his Thursday lunch group of retired Disney greats, known as "The Dinosaurs." and after his passing, I learned that the best thing he could leave me was not a painting, but his place at the table.  

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Herb always had "business" going on in his work. This Main Street piece has the police and everyone else looking left as if something just happened.

Herb always had "business" going on in his work. This Main Street piece has the police and everyone else looking left as if something just happened.

Ryman can tell a story almost as good as he paints....this is no exception. 

Ryman can tell a story almost as good as he paints....this is no exception. 

When I see this image, I'm reminded of a story. The dark object you see by Herb's hand was the failed fan clutch from his Mercedes. Fascinated by it's shape, I told him I thought it would make a great modern hotel design for the Paris project. (It reminded me of the Tower in the 1929 Film "Metropolis") My sketch is on the board...and he is here telling the photographer the story.. I even photographed it and later developed the design, hoping to later reveal how a "massive German car part landed in the French countryside", Herb and I laughed so much about it...now that's Imagineering! 

Art lesson. Herb explains how to best leverage both sides of tracing paper with color.

Art lesson. Herb explains how to best leverage both sides of tracing paper with color.

Herb put a bit of himself into his work and encouraged me to do the same. "Bad taste costs no more" he'd say and encourage me to go the extra mile, researching the history of a period design, not just copying what has been done, but start with the story and the emotion of why something should be there. Good advice, and as a company, that's exactly what we do today. 

tags: herb ryman, eddie sotto, disney imagineering, disneyland, WED, sotto studios
categories: theme design, disney imagineering
Saturday 10.07.17
Posted by Eddie Sotto
 

On Mocking up. "Measure thrice, cut once..."

From left, Eddie Sotto, Marty Sklar, Gary Blumenstein, and Nina Vaughn. Liberty Arcade Right.

From left, Eddie Sotto, Marty Sklar, Gary Blumenstein, and Nina Vaughn. Liberty Arcade Right.

The battle for real gaslights versus light bulbs was not easily won, but in the end they proved to be what sets the arcades apart. Made by Sugg Lighting of England, they tell the story of a small town in transition from Gas to the new Electric …

The battle for real gaslights versus light bulbs was not easily won, but in the end they proved to be what sets the arcades apart. Made by Sugg Lighting of England, they tell the story of a small town in transition from Gas to the new Electric light. . 

Building mockups for scale is an experiential fundamental and something we strive to do on our current projects. Beyond computer modeling, simple mockups lend a tactile impression CGI does not.  Having a sense of how a space can experientially feel can be overlooked, but when your success depends on how much people love it, it pays to focus on experiential massing. This image from the late 1980s shows Disney Imagineering Chief Marty Sklar reviewing a "mockup" of the enclosed arcades of Main Street USA for Disneyland Paris. We had never attempted to create an alternate route to the center of the park,let alone an indoor one. It had to feel just as warm and intimate as the rest of the park. Part of the scheme are the 80 or more flickering Gaslights (shown in white paper and styrofoam and pictured right) that highlight our path . In that dusty Imagineering parking lot within view of the Interstate 5 Freeway, Marty gave us his approval. The real arcades emerged in 1992 and the reviews have been great, thanks to the foresight of "mocking up" the height and width to great effect. 

In fact, the Arcades were part of a mandate for the Paris park to allow the guests to warmly circulate during inclement weather. An initial proposal was covering the entire Main Street with a steel and glass roof as was done to ill effect in Tokyo Disneyland. To his credit, Tony Baxter, the executive in charge, did not want to cover the street or create an extensive network of porches and awnings, but rather to create alternate fowl weather route, which allowed the guest to experience Main Street the way it was intended, and the arcades developed from there as a way to avoid covering the entire street.  

"The issue was crowd flow and what would be the right height to allow 15 feet between the columns, so we had to make it feel tall enough to have an optimistic and romantic feeling... the mock up with a pop-up clerestory led us to the right proportio…

"The issue was crowd flow and what would be the right height to allow 15 feet between the columns, so we had to make it feel tall enough to have an optimistic and romantic feeling... the mock up with a pop-up clerestory led us to the right proportion."- Eddie Sotto

tags: eddie sotto, disney imagineering, theme design, marty sklar, disneyland paris, main street, design thinking, experiential design
Thursday 10.05.17
Posted by Eddie Sotto
Comments: 1
 

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