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The Mind behind the Spire.

Spectacular fire consumes Notre Dame’s iconic 19th century spire.

Spectacular fire consumes Notre Dame’s iconic 19th century spire.

The world was stunned to see fire consume the iconic Notre Dame Cathedral, punctuated by it's 300 foot spire, falling like a sequoia wrapped in flame. No matter how you feel about it, it's an event we will not soon forget. That spire was just one of many features that made the cathedral an historic and architectural wonder. Truth be told, the spire was not original to the structure, but reimagined in the 19th century to replace another as part of a restoration by 30 year old French architect and gothic revivalist, Eugene Voillet-Le-Duc.

An interesting character indeed.

Eugene Auguste Voillet-Le-Duc

Eugene Auguste Voillet-Le-Duc

1840’s construction of the spire addition.

1840’s construction of the spire addition.

His name came to mind in the early 90's when I was living in Paris as a Disney Imagineer, involved in directing the design of what would soon become Disneyland Paris. The city fascinated me (as it does all of us) and at times I wondered who was the "Walt Disney" of french culture? Hugo, Hausmann, Moebius? Touring the many restored monuments, castles and cathedrals, you'd eventually learn that many of the interiors were actually reimagined and enhanced (versus restored) in the late 1800's by the same Eugene Viollet-Le-Duc. He was a romantic that wanted to deliver the heroic medieval designs that only could be imagined, going well beyond restoring what was there. In fact, he changed it. He seemed to embrace the reason the building existed as his directive and the story that inspired it . Kind of like what a theme park is to historic reality, only he was remaking real places! He imagined his castles filled with knights in shining armor, versus their stone cold reality. Very Disney. Very experiential.

Character Design

The sinister Gargoyles added by Voillet-Le-Duc have become souvenirs to many. Very theme park.

The sinister Gargoyles added by Voillet-Le-Duc have become souvenirs to many. Very theme park.

Like any good storytelling environment, you need colorful characters. Like Disney, Voillet-Le-Duc added his own, the signature Chimera and Gargoyles to lend a sense of medieval fantasy. Ironically, they eventually became animated Disney characters in “The Hunchback of Notre Dame”!

In a bold move of personal branding and despite a scriptural mandate against idolatry (2 Cor 6:16), Eugene adds his own likeness to the spire, joining the apostles as St. Thomas, the patron saint of architects! It makes sense, as he wasn't religious, nor a catholic, but a patriot that wanted to romanticize French history as a thematic inspiration. I think that's one reason so many see the cathedral as central to the identity of France beyond any religious significance.

Voillet-Le-Duc (as St. Thomas) looks up at his tower while the other Apostles look back at the city.

Voillet-Le-Duc (as St. Thomas) looks up at his tower while the other Apostles look back at the city.

“Superfranco-heroistic-expalidocious!”

After Notre Dame, he tacked many more assignments across France. I visited his last project before he died, the nearby Castle of Pierrefonds, restored for Napoleon III. The once crumbling and scarred ruins were transformed with color, pageantry and regal splendor. A personal favorite. He brought the fairytale emotion and romanticism to the events that made French culture, decorating the walls with shields and patterns, polychrome capitals and sculpture, fleur-de-lis and crests. He did similar at Saint Denis, Amiens, Vincennes and more. As Walt Disney took fairy tales or secular history and romanticized them in his theme parks, Eugene brought "story" to these places and used architecture to bring emotion to the lifeless ruins and monuments. Today most just accept what they see as the way things really were, but like the spire mourn their loss as they made an emotional impression.

Chateau Pierrefonds interior as reimagined in regal splendor. Stunning and you should see it.

Chateau Pierrefonds interior as reimagined in regal splendor. Stunning and you should see it.

Pierrefonds intricate use of pattern, color and detail bring history to life..

Pierrefonds intricate use of pattern, color and detail bring history to life..

Twice upon a Dream

To make the connection between the two an even closer "six degrees of ornamentation," The Sleeping Beauty Castle at Disneyland lends it's own tiny nod to the French master with a faux gilded version of the famous spire.

As they say, if you’re gonna borrow…..borrow from the best!

“Six Degrees of Ornamentation”- The famous spire lives on Sleeping Beauty’s Castle at Disneyland.

“Six Degrees of Ornamentation”- The famous spire lives on Sleeping Beauty’s Castle at Disneyland.

Point being, some of the places we are moved by are conceived and designed with an emotion in mind. Eugene Voillet-Le-Duc and Walt Disney were both visionary romantics and used their skills to inspire. That's experiential design at it's best.

tags: notredame, violet-le-duc, architecture, imagineering, disney, disneyland paris
categories: experiential design, disney imagineering, brand design, marketing, theme design, french culture
Tuesday 04.16.19
Posted by Eddie Sotto
Comments: 1
 

On Mocking up. "Measure thrice, cut once..."

From left, Eddie Sotto, Marty Sklar, Gary Blumenstein, and Nina Vaughn. Liberty Arcade Right.

From left, Eddie Sotto, Marty Sklar, Gary Blumenstein, and Nina Vaughn. Liberty Arcade Right.

The battle for real gaslights versus light bulbs was not easily won, but in the end they proved to be what sets the arcades apart. Made by Sugg Lighting of England, they tell the story of a small town in transition from Gas to the new Electric …

The battle for real gaslights versus light bulbs was not easily won, but in the end they proved to be what sets the arcades apart. Made by Sugg Lighting of England, they tell the story of a small town in transition from Gas to the new Electric light. . 

Building mockups for scale is an experiential fundamental and something we strive to do on our current projects. Beyond computer modeling, simple mockups lend a tactile impression CGI does not.  Having a sense of how a space can experientially feel can be overlooked, but when your success depends on how much people love it, it pays to focus on experiential massing. This image from the late 1980s shows Disney Imagineering Chief Marty Sklar reviewing a "mockup" of the enclosed arcades of Main Street USA for Disneyland Paris. We had never attempted to create an alternate route to the center of the park,let alone an indoor one. It had to feel just as warm and intimate as the rest of the park. Part of the scheme are the 80 or more flickering Gaslights (shown in white paper and styrofoam and pictured right) that highlight our path . In that dusty Imagineering parking lot within view of the Interstate 5 Freeway, Marty gave us his approval. The real arcades emerged in 1992 and the reviews have been great, thanks to the foresight of "mocking up" the height and width to great effect. 

In fact, the Arcades were part of a mandate for the Paris park to allow the guests to warmly circulate during inclement weather. An initial proposal was covering the entire Main Street with a steel and glass roof as was done to ill effect in Tokyo Disneyland. To his credit, Tony Baxter, the executive in charge, did not want to cover the street or create an extensive network of porches and awnings, but rather to create alternate fowl weather route, which allowed the guest to experience Main Street the way it was intended, and the arcades developed from there as a way to avoid covering the entire street.  

"The issue was crowd flow and what would be the right height to allow 15 feet between the columns, so we had to make it feel tall enough to have an optimistic and romantic feeling... the mock up with a pop-up clerestory led us to the right proportio…

"The issue was crowd flow and what would be the right height to allow 15 feet between the columns, so we had to make it feel tall enough to have an optimistic and romantic feeling... the mock up with a pop-up clerestory led us to the right proportion."- Eddie Sotto

tags: eddie sotto, disney imagineering, theme design, marty sklar, disneyland paris, main street, design thinking, experiential design
Thursday 10.05.17
Posted by Eddie Sotto
Comments: 1
 

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